Privacy Policy
Effective: March 1, 2026
The Gravities ("we," "us," or "our") operates the website at gravitiesband.web.app (the "Site"). This Privacy Policy describes what information we collect, how we use it, and your choices regarding that information.
1. Information We Collect
Email Signup. When you join our mailing list, we collect your email address and your communication preferences (shows, awards voting, new music, merch). You may update or remove your information at any time by using the unsubscribe link in any email we send.
Phone Number (Optional). If you provide your phone number on our signup form, we collect it to send you SMS/text message notifications. Providing your phone number is entirely optional. We store your phone number in our database alongside your email subscription. Your phone number is never sold or shared with third parties.
Analytics. We use Google Analytics (tag ID: G-0F676ZKD0T) to understand how visitors interact with our Site. Google Analytics collects anonymized data such as pages visited, time on site, device type, and approximate geographic location. This tracking is only activated after you accept cookies via our consent banner. If you decline, no analytics data is collected.
Merch Purchases. Merchandise purchases are processed through Shopify. When you buy merch, Shopify collects your name, email, shipping address, and payment information. We do not store your payment details on our servers. Shopify's privacy practices are governed by Shopify's Privacy Policy.
2. How We Use Your Information
- To send you emails and/or SMS text messages about upcoming shows, voting reminders, new music releases, and merchandise — based on the preferences you selected at signup
- To understand how visitors use our Site so we can improve it
- To fulfill merchandise orders (via Shopify)
- To comply with legal obligations
3. Third-Party Services
We use the following third-party services that may process your data:
- Firebase / Google Cloud — website hosting and database (Firestore) for subscriber data
- Google Analytics — anonymized website usage analytics (consent required)
- SendGrid — email delivery service for mailing list communications
- Shopify — merchandise storefront and payment processing
- Printify — print-on-demand merchandise fulfillment (via Shopify)
- Twilio — SMS/text message delivery service for show reminders and band updates
3a. SMS / Text Message Communications
If you provide your phone number on our signup form, you consent to receive recurring automated text messages from The Gravities. These messages may include:
- Show and event reminders
- Awards voting alerts
- Band news and updates
Message frequency varies based on show schedule and band updates. Typically 1-4 messages per month.
Message and data rates may apply. Check with your wireless carrier for details.
Your phone number is never sold, rented, or shared with third parties for their marketing purposes. We use Twilio as our SMS delivery service; Twilio processes your phone number solely for the purpose of delivering our messages. See Twilio's Privacy Policy.
To opt out: Reply STOP to any text message. You will receive one confirmation message and no further texts. You may also opt out by emailing isaac@thegravitiesband.com.
For help: Reply HELP to any text message, or email isaac@thegravitiesband.com.
Opting out of SMS does not affect your email subscription.
4. Cookies
Our Site uses a cookie consent banner. When you visit for the first time, you can choose to accept or decline cookies.
- If you accept: Google Analytics cookies are loaded to help us understand site traffic
- If you decline: No analytics cookies are set, and no tracking data is collected
Your cookie preference is stored in your browser's local storage (key: gravities_cookie_consent) so you are not asked again on subsequent visits. You can clear this preference by clearing your browser's local storage.
5. Data Retention
We retain your email address and preferences for as long as your subscription is active. If you unsubscribe, we mark your record as inactive but may retain it for up to 12 months for compliance and anti-spam purposes before permanent deletion.
6. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal data we hold about you
- Correction: Ask us to correct inaccurate data
- Deletion: Ask us to delete your personal data
- Opt-Out: Unsubscribe from emails at any time using the link in any email. Opt out of SMS by replying STOP to any text message
- Cookie Control: Decline analytics cookies via the consent banner, or clear your browser's local storage to reset your preference
California Residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell your personal information.
EU/UK Residents (GDPR): We process your data based on consent (email signup, cookie acceptance) and legitimate interest (site operation). You may withdraw consent at any time.
7. Children's Privacy
Our Site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
8. Security
We use industry-standard security measures provided by Firebase and Google Cloud to protect your data. However, no method of transmission over the Internet is 100% secure.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
10. Contact Us
If you have questions about this Privacy Policy or want to exercise your data rights, contact us at: